How Flare Works.
How Flare Works.
How Flare Works.
Flare is a simple tool to help cafés and bakeries bring in more customers during slower times. Instead of discounting all day or hoping word-of-mouth does the job, you can “light a flare” — a short, time-limited deal that instantly notifies nearby customers and creates urgency to stop in.
The Business Experience
You choose when and what to discount — for example, “25% off croissants from 2–4pm.
With just a few clicks, your flare goes live. Customers in the neighborhood receive a push notification or text, and your offer appears on the Flare map.
You can run flares as often as you like: a quick way to move product before close, fill seats on a rainy afternoon, or test new menu items.
Afterward, you’ll see how many people came in during that window, giving you a clear picture of how flares impact sales.
Value for you:
Increase foot traffic during slow hours.
Reduce waste by moving perishable items before the end of the day.
Stay in full control — you decide the timing, products, and discount level.
Easy to use, no training or complicated setup.
The Customer Experience
Customers in your area get a notification when a flare goes live.
They open the app or site, see nearby deals, and head your way while the offer lasts.
The experience feels like discovering a hidden special — time-sensitive and exciting, rather than a permanent discount.
Value for them:
Exclusive, time-sensitive offers.
A reason to come in now rather than “someday.”
A way to discover local spots and treats they might have missed otherwise.
Why it matters
Flare helps you drive traffic exactly when you need it. Instead of relying on daily specials that chip away at margin, you get a flexible, data-driven way to create urgency and keep your café buzzing throughout the day.